Virtuoso final week introduced the appointment of Mary Beth Wressell as vp, product advertising. On this newly created position, Wressell will deal with growing strategic product and model advertising plans, shaping campaigns for Virtuoso’s quite a few merchandise, together with journey inspiration web site Virtuoso Wanderlist, Better of the Finest resorts and resorts, occasions, skilled improvement and extra.
Wressell brings greater than 25 years of journey trade expertise, together with a earlier six-year run with Virtuoso. Previous to rejoining the group, Wressell served as vp, advertising and public relations for Windstar Cruises, the place she targeted on furthering the cruise line’s model by way of artistic and strategic campaigns, whereas additionally managing company communications and public relations. Wressell served in an identical capability as vp, advertising communications for Holland America Line for 13 years. In her unique stint with Virtuoso, from 1999 to 2005, Wressell was instrumental in rising the group’s direct advertising and artistic companies divisions, whereas additionally serving to to launch new initiations like Virtuoso’s Journey Golf equipment program.
Wressell will report back to Helen McCabe-Younger, Virtuoso’s senior vp, advertising.
Mentioned McCabe-Younger in a press assertion: “Virtuoso is on the transfer and I do know Mary Beth will assist us speed up our plans to exceed expectations for the community. Her useful journey trade expertise and perspective from the journey accomplice point-of-view is a recipe for fulfillment as we glance to place the buyer’s desires and desires on the middle of our advertising and product choices.”
Virtuoso says it emphasis on participating and welcoming customers into its community is obvious by way of key improvements like its journey dreaming and planning program, Virtuoso Wanderlist. The community’s content-forward web site, www.Virtuoso.com, in addition to redesigned Better of the Finest digital expertise and Virtuoso Life journal are all targeted on bringing customers into the community for the advantage of the group’s members, advisors and most well-liked companions.
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